Project
Charles & Ron Website
WordPress
WooCommerce
Roots Bedrock
Sage Theme
Advanced Custom Fields
E-commerce Storefront
Custom Theme
Marketing Integrations
The Challenge
Brand showcase meets storefront.
What We Built
Bespoke theme on Bedrock.
-
Custom Theme
A purpose-built WordPress theme designed to the brand's specifications. The theme handles product display, lookbook-style content, and brand storytelling alongside the transactional e-commerce elements. Built with a clean separation between theme logic and presentation using the Sage framework.
-
WooCommerce Storefront
Full e-commerce functionality powered by WooCommerce. Product catalogue management, shopping cart, checkout flow, and order processing. Configured for the fashion retail use case with appropriate product variations and display options.
-
Marketing & Analytics Integration
Social commerce integrations for selling through Facebook and Pinterest. Conversion tracking for campaign attribution. Website analytics for traffic and behaviour insights. Email marketing with subscriber management and automated campaigns.
-
Content Management
Structured content fields for flexible page layouts beyond standard blog posts. Contact forms for customer enquiries. All content is fully manageable by the client's team without developer involvement.
-
Bedrock Architecture
WordPress deployed using Roots Bedrock for improved project structure, environment-specific configuration, and dependency management via Composer. Separate configuration per environment (development, staging, production).
The Outcome
Brand-aligned commerce.
Brand-aligned commerce
Brand-aligned e-commerce presence with full online sales capability.
Client-managed content
Client-managed content and product catalogue without developer dependency.
Marketing integrations
Marketing tool integrations for social commerce and campaign tracking.
Deployment architecture
Structured deployment architecture with environment separation.
Technology