The entry-level package. Everything you need to start managing listings on Lab33 OS, with sensible defaults and room to grow.
In Development · Coming Soon
Listing management for any inventory-driven business.
Properties, vehicles, equipment, luxury goods. If your business revolves around listings, Folio33 gives you the data model, the workflows, and the tools to manage them at scale.
The Problem
CRMs that don't fit. Vertical tools that don't flex.
Listing-based businesses have a particular set of problems. Inventory changes constantly. Each item has dozens of attributes, some universal and some specific to your market or vertical. You need to track availability, manage enquiries, coordinate with owners or suppliers, and push listings to multiple channels without duplicating effort.
Most businesses end up on generic CRMs that weren't built for this, or industry-specific tools that lock them into someone else's workflow. Neither fits well. The CRM lacks the structure you need; the vertical tool lacks the flexibility.
Folio33 is a listing management platform that adapts to your business. The data model is configurable. The terminology matches your industry. The workflows reflect how you actually operate, not how a software vendor thinks you should.
Key Features
Configurable from the data model up.
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Flexible Listing Data Model
Universal fields that every listing needs (status, price, availability, media), plus configurable attributes for your specific vertical. Define the fields that matter to your business without waiting for a developer.
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Contact & Lead Management
Contacts linked to listings, enquiries, and transactions. Lead capture from multiple sources with assignment rules that route to the right person. Full history of every interaction.
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Agent & Team Dashboards
Each team member sees what's relevant to them. Their listings, their leads, their tasks. Managers see the full picture: pipeline status, team performance, activity metrics.
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Configurable Terminology
"Listings" can be "properties," "vehicles," "units," or whatever fits your industry. Field labels, status names, and workflow stages all adapt to match how your team talks about the business.
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Multilingual Content
Listings, contact records, email templates, and automated communications can all carry translations. Serve multiple markets from a single platform without maintaining parallel systems.
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Media Management
Images, documents, and videos attached to listings with proper organisation. Automated image optimisation for web delivery. Watermarking and branding options.
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Marketing Permissions & Syndication
Track what can be published where. Push listings to your website, portals, and marketing channels with the right content for each destination. Owner permissions enforced automatically.
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Reporting & Analytics
Pipeline views, inventory reports, performance metrics. See what's selling, what's stale, and where your leads are coming from. Export to CSV or view on-screen.
Integration with Lab33 OS
Connected to the platform.
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Flow33 Integration
Connect listings to workflow automation across sales pipelines, lease cycles, and follow-up sequences. Flow33 handles the orchestration while Folio33 manages the inventory. Status changes in one trigger actions in the other.
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Contract33 Integration
When a deal closes, trigger a contract signing workflow. Listing data populates contract templates automatically. Signed agreements link back to the listing record for a complete transaction history.
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The Oracle
Ask questions about your listings in plain English. "Which listings have been available for more than 90 days?" "Show me all leads from last week that haven't been contacted." The Oracle queries your Folio33 data and returns structured answers.
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Accounting Platform Sync
Client and supplier records sync from your accounting platform. Zoho Books, QuickBooks, and Xero are supported. Invoices and commissions flow to accounting without manual re-entry.
Every module on Lab33 OS inherits the platform's core capabilities: role-based access control, structured audit logging, a unified notification and reminder system, dashboards with real-time metrics, AI services, accounting platform integration (Zoho Books, QuickBooks, Xero), and a documented API layer.
These capabilities are built into the platform itself, so every module benefits from them without additional setup or configuration.
Who It's For
Built for listing-driven operations.
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Real estate brokerages
Managing sales and rental listings across agents, owners, and channels.
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Vehicle dealerships
Tracking inventory across locations with availability and lead routing in one place.
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Equipment rental companies
Managing fleets, utilisation, and bookings without the overhead of a custom system.
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Luxury & high-value dealers
High-touch operations where each listing carries detailed media, provenance, and permissions.
Pricing
Contact for pricing.
Pricing based on listing volume and users. Contact us for a quote that matches your operation.
The full experience, tailored to your scale. Custom workflows, deeper integrations, and direct support from the team building the platform.